If your grocery shopping goals include eco-conscious products, you know there’s a lot of hype to weed through in the aisle. Buzzwords like “all-natural” and “sustainable” can mean so many different things.
Unfortunately, as awareness of the importance of sustainability has increased, so has misuse of the word. Greenwashing—the tactic used to lure customers by using Earth-friendly words and visuals that don’t hold any weight— is not only dishonest, but it also creates skepticism for companies who are genuinely sustainable.